Below is our privacy policy for the information we collect from you for email delivery services — how we use it, and how we safeguard and protect that information. is a service offered by Lightmeter Ltd through The Service offered by us enables our clients, among other things, to send and manage sales emails. Last updated April 6, 2022.

The company’s registered address is: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.

Information covered by this privacy policy

This privacy policy covers personal information, including any information we collect from you, use and share, as described further below. This privacy policy does not cover how our Users may use or share data that they collect using our services.

When you sign up to use one of our services on, your personal information will be collected, used, and shared consistently with the provisions of this privacy policy.

Information we collect from you

In the course of your use of the Services, we obtain the following information about you. We collect this data for the purposes described below.

Signing up for service – free or paid

When you sign up for a account, subscribe to our newsletter, submit a product enquiry, or contact our support team, you provide us with information such as your name, email address, organisation, phone number, geographic location and password.

When you purchase a paid plan you provide to us (by way of our Services or otherwise) payment information including credit card data.

When you send email through the delivery network, we have access to the email content and recipient, as well as any replies and messages sent to mailboxes hosted on our servers. We may also collect metadata about your use and your correspondents’ use of our Services and the emails you send (including clicks and opens of tracked email content).

By providing us with this information, you consent to your information being collected, used and stored by us in accordance with this Privacy Policy.

Website visits

When you visit a website, whether you have an account or not, the cookies, server logs, and other methods are used to collect data about what pages you visit and when. Cookies are small computer files, which may be downloaded to your computer’s hard drive when you visit a website. Further explanation of cookies, and how you can delete or control them, may be found at

Data relating to your online activity on our website with respect to our Services, includes the following:

  • IP address
  • browser type and version
  • geographic location
  • pages you view
  • how you got to our Services and any links you click on to leave our Services
  • issues you encounter requiring our support or assistance
  • any device or other method of communication you use to interact with the Services

How we use your information

We use this information to create and secure your account to make sure only you can access services which you have requested. We will also use it to contact you regarding your account status (activation, upgrades, suspension, make inactive, closure) as well as regarding payments and service subscriptions.

We may use the information to send you so-called system-alert messages to inform you of planned maintenance work, system improvements, version updates and other customer service information. Additionally, we may use your contact data to send you updates on our latest services and products or to contact you so we can learn more about our clients.

For payment services, Lightmeter uses a third party service, Stripe. Payment information that you provide when making a purchase using Stripe, including credit card data, will only be used to facilitate payment for our products and services. Stripe is the data controller for that payment information. We will receive information about purchases to provide the service purchased and we will probably also use the information to help determine which features are the most successful, least used, or similar.

We will use the access to your account to provide you with services, such as sending the emails on your behalf, and track open and click data if you have requested it. Apart from providing you with statistics on emails sent (total number of messages sent, bounces, unsubscribes, open and click rates, etc.) we may also aggregate the data to collect and analyse this information for the total of our clients. Furthermore we may use this information to verify compliance with the Terms and Conditions.

We may also use your data to analyse visitors’ behavior on our website in order to improve our website and services. We also use the information we receive in aggregated and anonymized formats to produce reports on trends and statistics, such as mobile search trends, email open rates by industry, campaign best practices or the number of users that have been exposed to, or clicked on, our websites or evaluated or purchased our services. For similar purposes, we may send you a short survey to obtain your feedback on our products and services.

Disclosure to third parties

We will use the information from your email sending only for legal requirements, to invoice and collect summaries for our own statistics and for the purposes of providing you with customer support services.

We may be required to disclose information to legal authorities if they so request it and when they have the proper authorisation, such as a search warrant or court order. It may also be seen by our auditors and professional advisors solely for their professional purposes.

We may also share aggregate information (without revealing any individual data) with third parties which offer their services through our website.

Retention of personal information

Your personal data will be kept by Lightmeter for no longer is necessary for the specific purposes for which the personal data are processed. More precisely, personal data is kept as long as actions to Lightmeter are necessary with regard to the purpose(s) of the processing of personal data (unless otherwise required by law). You are able to access your personal data for as long as you hold an active account with us and for a period that varies depending on the type of data concerned. If your account is inactive for 24 or more months, we may terminate the account. Once your account is terminated, you acknowledge and agree that we may permanently delete your account and all the data associated with it, including your Campaigns. Usernames are unique and can only be used once. If your account has been terminated, the username will no longer be available for use on any future accounts and cannot be reclaimed. We store the data we collect in a variety of places within our infrastructure, including system log files, back end databases and analytics systems.

Protection of your personal information

We are concerned with safeguarding your personal information and the details of any transactions. We have appropriate organisational and technical security measures in place to protect your data against unauthorised disclosure or processing. Moreover, in order to avoid in particular all unauthorised access, to guarantee accuracy and the proper use of the data, Lightmeter has put the appropriate electronic, physical and managerial procedures in place with a view to safeguarding and preserving the data gathered through its services.

However, there is no absolute safety from piracy or hackers. That is why in the event a breach of security were to affect you, Lightmeter undertakes to inform you without undue delay and to use its best efforts to take all possible measures to neutralise the intrusion and minimise the impacts.

You should keep in mind that any user, customer or hacker who discovers and takes advantage of a breach in security renders him or herself liable to criminal prosecution.

Your rights

In accordance with article 13 and articles 15 to 22 of the GDPR, we remind you that:

You have the right to request access to your personal data as well as information on the purposes of the processing, the category of personal data processed, the persons or categories of persons to whom they have been or will be communicated (with indication of the possibility that these persons are in third countries or international organizations), to the extent possible, the duration of the retention of personal data or the criteria used to determine this duration, the existence of your rights to rectify and/or erase personal data, to limit and oppose processing, the origin of the data, its existence and the logic applied in the event of automated decision-making. If you exercise this right and unless you indicate otherwise, you will receive an electronic copy of your personal data being processed.

You have the right to obtain the rectification of your personal data if they are inaccurate or incomplete. To notify us that your IP address has been wrongly associated with a security incident please email It is through this means that you can report to us if you feel that you have been registered on this list by mistake or abusively;

You have the right to obtain the deletion of your personal data, if one of the conditions of Article 17 of the GDPR is fulfilled (for example: if your personal data are no longer necessary for the purposes for which they were collected, if you object to the processing and no other legitimate interest of the controller prevails, if your personal data are processed unlawfully) ;

You have the right to obtain the limitation of the processing of your personal data 1) for the time necessary for Lightmeter to verify the accuracy of your personal data (if you have contested it), or 2) if the processing of personal data is unlawful and you request the limitation of the processing of your personal data instead of their deletion, or 3) when Lightmeter no longer needs your personal data, but they are necessary for you to verify, exercise or defend a legal claim, or 4) for the time necessary to assess whether the legitimate motives of the controller may prevail over yours, if you have objected to the processing of your personal data in accordance with point f) below ;

You also have the right to object to the processing of your personal data if it is carried out in accordance with article 6.1, e) (i.e. for the performance of a public task entrusted to the controller) or Article 6.1, f) (to defend a legitimate interest of the controller) of the GDPR, unless the controller has legitimate reasons for processing the data, in accordance with Article 21 of the GDPR;

You have the right to define general or specific guidelines for the storage, erasure and communication of your personal data after your death; these guidelines are general or specific

You can lodge a complaint with the Information Commissioner’s Office;

Any rectification or deletion of your personal data or any limitation of the processing carried out at your request will be communicated by Lightmeter to each recipient to whom your personal data may have been transmitted in accordance with this information, unless such communication proves impossible or requires disproportionate efforts;

In the event that your personal data is incorrect or out of date, you may inform Lightmeter so that the required corrections and/or updates can be made.

Updating your personal data

To update your account details you should submit a request to us.

Lightmeter accounts require an email and password to log in. Clients must keep their email and password secure, and never disclose it to a third party. Because the information in a Lightmeter account is sensitive, account passwords are hashed, which means we cannot read them. For this reason we cannot resend forgotten passwords. We will provide you with instructions on how to reset your password upon request.

How can I erase data about me?

You can request that your account be deleted, including all associated data, by contacting us using a contact form, or via email.

How can I contact Lightmeter about privacy?

You can send questions and complaints to:

For complaints under GDPR more generally, European Union users may lodge complaints with their local data protection supervisory authorities.

How can I find out about changes?

This version of Lightmeter’s privacy questions and answers took effect on the date stated at the top of this page. Lightmeter will announce the next version here. Lightmeter may change how it announces changes in future versions. In the meantime, Lightmeter may update its contact information without announcing a change.