Privacy Policy

Last updated August 19, 2024.

Below is our privacy policy, detailing how we collect, use, safeguard, and protect the information you provide when using Lightmeter.io email delivery services. Lightmeter.io is a service offered by Lightmeter Ltd (“Lightmeter”), a company registered at 128 City Road, London, United Kingdom, EC1V 2NX, through the website Lightmeter.io. This Service enables our clients to send and manage sales emails.

Information Covered by This Privacy Policy

This privacy policy covers personal information that we collect, use, and share, as described below. It does not cover how our Users may use or share data they collect using our Services.

When you sign up to use our Services on Lightmeter.io, your personal information will be collected, used, and shared in accordance with this privacy policy.

Information We Collect from You

In the course of using our Services, we obtain the following information about you, which we collect for the purposes described below.

Signing Up for Service – Free or Paid

When you sign up for a Lightmeter.io account, subscribe to our newsletter, submit a product inquiry, or contact our support team, you provide us with information such as your name, email address, organization, phone number, geographic location, and password.

When you purchase a paid plan, you provide payment information, including credit card data, through our Services or otherwise.

When you send email through the Lightmeter.io delivery network, we have access to the email content and recipient details, as well as any replies and messages sent to mailboxes hosted on our servers. We may also collect metadata about your use of our Services and the emails you send (including clicks and opens of tracked email content).

By providing this information, you consent to its collection, use, and storage by us in accordance with this Privacy Policy.

Website Visits

When you visit Lightmeter.io, whether you have an account or not, we use cookies, server logs, and other methods to collect data about your visits. Cookies are small computer files that may be downloaded to your computer’s hard drive when you visit a website. For more information about cookies and how you can control them, visit AboutCookies.org.

Data relating to your online activity on our website concerning our Services includes the following:

  • IP address
  • Browser type and version
  • Geographic location
  • Pages you view
  • How you accessed our Services and any links you click on to leave our Services
  • Issues you encounter requiring support or assistance
  • Any device or other methods of communication you use to interact with the Services

How We Use Your Information

We use this information to create and secure your Lightmeter.io account, ensuring that only you can access the Services you have requested. We also use it to contact you regarding your account status (activation, upgrades, suspension, etc.) and for payments and service subscriptions.

We may send you system-alert messages to inform you of planned maintenance, system improvements, version updates, and other customer service information. Additionally, we may use your contact details to send you updates on our latest services and products or to learn more about our clients.

For payment services, Lightmeter uses a third-party provider, Stripe. Payment information you provide when making a purchase via Stripe, including credit card data, will be used only to facilitate payment for our products and services. Stripe is the data controller for this payment information. We receive information about purchases to provide the purchased service and to analyze feature success.

We use your Lightmeter.io account information to provide you with Lightmeter.io services, such as sending emails on your behalf and tracking open and click data if requested. We may aggregate and anonymize data to analyze trends, enhance service delivery, and verify compliance with our Terms of Service. Such aggregated data will not identify individual users.

We may use your data to analyze visitor behavior on our website to improve our website and Services. Additionally, we may use aggregated and anonymized data to produce reports on trends and statistics, such as email open rates by industry, campaign best practices, or the number of users exposed to or clicked on our websites.

How We Share Your Information

We may share your information with third parties in the ways that are described in this Privacy Policy, as well as the following:

Data Controller and Data Processor Roles

When we process any personal data on your behalf in the course of providing our Services, you are the data controller, and we are the data processor. This means that you are responsible for ensuring that you are entitled to transfer the relevant personal data to us so that we may lawfully process and transfer it in accordance with this policy and applicable agreements, including the Data Protection Act 1998 and the General Data Protection Regulation (GDPR).

International Data Transfers

We do not transfer or store personal data outside the European Economic Area (EEA) without your prior written consent, except where such transfer is necessary for our personnel or contractors located within the EEA to access data stored outside the EEA to provide our Services. Any such access and processing will comply with all applicable data protection laws, including the Data Protection Act 1998 and the GDPR.

Disclosure to Third Parties

We only disclose personal data to third-party contractors or professional advisors when necessary to provide you with our Services or to comply with legal obligations. These parties are bound by confidentiality obligations and may only use the data in accordance with our instructions and as permitted by law.

Customer Obligations

You must ensure that any personal data provided to us is accurate, complete, and that relevant third parties have been informed of, and have given their consent to, such use, processing, and transfer as required by all applicable data protection legislation, including the Data Protection Act 1998 and the GDPR.

Non-Identifying Data

We may share aggregated, anonymized information (which does not reveal any individual data) with third-party partners to improve our services and for analytical purposes.

Retention of Personal Information

Your personal data will be retained by Lightmeter no longer than necessary for the specific purposes for which it is processed. Personal data will be retained as long as necessary for the purposes of processing unless otherwise required by law. You can access your personal data as long as you have an active account with us and for a varying period depending on the data type. If your account is inactive for 24 or more months, we may terminate the account. Once terminated, we may permanently delete your account and associated data, including your Campaigns. Usernames are unique and cannot be reclaimed after account termination.

We store collected data in various places within our infrastructure, including system log files, back-end databases, and analytics systems.

Protection of Your Personal Information

We are committed to safeguarding your personal information and transaction details. We have implemented appropriate organizational and technical security measures to protect your data against unauthorized disclosure or processing. These measures include electronic, physical, and managerial procedures to safeguard the data gathered through our Services.

While we strive to implement the best security measures, absolute security cannot be guaranteed. In the event of a security breach affecting your data, Lightmeter will inform you without undue delay, and we will take all necessary steps to mitigate the breach and its effects.

Any user, customer, or hacker who exploits a security breach is liable to criminal prosecution.

Your Rights

In accordance with the Data Protection Act 1998 and Articles 13 and 15 to 22 of the GDPR, you have the following rights:

  • The right to request access to your personal data and information on the purposes of processing, categories of personal data processed, recipients of the data, retention periods, and your rights to rectify, erase, or restrict processing, among others.
  • The right to rectify inaccurate or incomplete personal data.
  • The right to obtain the deletion of your personal data under certain conditions (e.g., if the data is no longer necessary for its original purpose).
  • The right to restrict the processing of your personal data under certain conditions.
  • The right to object to the processing of your personal data if it is carried out for the performance of a public task or to defend a legitimate interest of the controller.
  • The right to define general or specific guidelines for the storage, erasure, and communication of your personal data after your death.
  • The right to lodge a complaint with the Information Commissioner’s Office (ICO).

Any rectification, deletion, or limitation of processing carried out at your request will be communicated by Lightmeter to each recipient to whom your personal data was transmitted unless this proves impossible or requires disproportionate efforts.

If your personal data is incorrect or outdated, please inform Lightmeter so corrections and updates can be made.

Updating Your Personal Data

To update your account details, please submit a request to us.

Lightmeter accounts require an email and password to log in. Clients must keep their email and password secure and never disclose them to third parties. Account passwords are hashed, so we cannot read them. We will provide instructions on resetting your password upon request.

How Can I Erase Data About Me?

You can request that your account, including all associated data, be deleted by contacting us via the contact form or email.

How Can I Contact Lightmeter About Privacy?

You can send questions or complaints regarding this policy or your personal data to: hello@lightmeter.io. If you believe your rights under GDPR, the Data Protection Act 1998, or other applicable regulations have been violated, you can also lodge a complaint with the relevant data protection authority.

For GDPR-related complaints, European Union users may lodge complaints with their local data protection supervisory authorities.

How Can I Find Out About Changes?

This version of Lightmeter’s privacy policy took effect on the date stated above. Lightmeter may modify the manner in which changes to this policy are announced in future versions, but will ensure that any significant changes are communicated directly to affected users, such as through email or a prominent notice on our website. In the meantime, Lightmeter may update its contact information without announcing a change.