LIGHTMETER × CLOSE CRM

From positive reply to Closed Won.

Connect Lightmeter with Close to bring opportunities into your sales workflow, attribute and project revenue, and align email opt-outs.

Already a customer? Open your workspace

01 · LIGHTMETEROutreach startsSend and manage your campaigns.
02 · CONNECTED WORKFLOWInterest reaches CloseSync positive replies when enabled.
03 · REVENUE ATTRIBUTIONFollow the outcomeSee qualified and won opportunities.

WHAT THE INTEGRATION DOES

Connect the conversation to what happens next.

Pick the features your team needs. Enable only the synchronization you want.

01 / FOLLOW UP

Bring interested prospects into Close

Lightmeter matches a positive reply to a Close Contact by the campaign recipient’s exact email address. You can choose to create a Lead and Contact when there is no match. Opportunity creation and status updates are optional.

Positive reply→Close Contact
02 / EMAIL OPT-OUTS

Keep email preferences aligned

Import Close unsubscribes into your workspace email blocklist, send Lightmeter opt-outs to Close, or choose both directions. Close limits unsubscribe management on some plans. This controls email outreach, not calls.

Lightmeter↔Close
03 / OUTCOMES

Measure revenue from email campaigns

Follow eligible Close Opportunities back to the email campaigns that started the conversation. Choose which stages count as Closed Won, then review attributed outcomes and projected revenue by outreach month.

Positive reply→Sales pipeline→Call completed→Closed Won

EXAMPLE WORKFLOW

Keep the conversation moving.

An example cadence for a positive reply: continue the conversation in Lightmeter, then use Close for the calls, texts, and email follow-ups. Adapt the timing to each prospect.

  1. STEP 01DAY 0

    Reply while interest is fresh

    Reply in Lightmeter or through MCP while the original conversation is fresh.

  2. STEP 02DAY 0

    Sync opportunity to Close

    When enabled, Lightmeter automatically syncs the reply and Opportunity to the matching Close Contact.

  3. STEP 03DAY 1

    Call follow-up

    Call to ask whether they saw your email. Record the result in Close.

  4. STEP 04DAY 4

    Close SMS sequence starts

    Start a Close SMS sequence. Tailor the next message to whether the call connected.

  5. STEP 05DAY 5

    Close email sequence starts

    Start a Close email sequence for prospects who need more time. Stop it when they respond.

  6. STEP 06DAY 8

    One more call

    Make one more call, informed by earlier replies and activity in Close.

  7. STEP 07DAY 30+

    Recycle to Lightmeter

    When the timing is right, move the lead into a new Lightmeter campaign.

COMMON QUESTIONS

What to know before you connect.

Does Lightmeter create Leads in Close?

Only if you choose that option. Lightmeter first looks for a Close Contact with the campaign recipient’s exact email address, then can create a Lead and Contact when no match exists.

Does it send every reply to Close?

No. Positive reply sync sends interested conversations when you enable that feature. You can review its settings and test the connection before turning it on.

Is email suppression available on every Close plan?

No. Close limits unsubscribe management on some plans. Check your Close plan before enabling suppression sync; connecting the account alone does not confirm feature availability.

How are Opportunities attributed?

Lightmeter matches the campaign recipient’s email to a Close Contact, then follows eligible Opportunities after a positive reply. You choose the Qualified and Closed Won stages. Results are grouped by outreach month.

LIGHTMETER + CLOSE

Give every interested reply a clear next step.

Bring outreach and sales follow-up together, then see how those conversations progress.